coca-cola

As part of Coca-Cola's European marketing plan, 1HQ product was commissioned to create a series of limited edition glass designs. The new glasses are promotional items for McDonald's restaurants in Europe. The designs have been launched across Europe in 2008, 2009 and 2010.

The design team explored how consumers interact with the brand and used semiotics to develop 3D forms that resonate with the target audience.

See the new design using the link below.